35 Shocking Skincare Statistics( 2024)in USA

Written by: Diana Robinson, B.A, MBA, Esthetician, Researcher/blogger.

There are 35 Beauty facts in America today that you need to know .! With over 6 million skincare brands, there are endless choices, confusion, and false information.

What you will learn today, will educate you on skincare :

• Industry
• Market
• Trends
• Ingredients
• Breakthroughs
• consumers

Skincare Industry

1. Did you know that in 2024 skincare in the USA is expected to generate over 24 billion dollars with each American spending an average of 72.00 on skincare in 2024?
2. Did you know 72% of sales dominate nonluxury brands
3. Did you know worldwide in 2023 skincare revenue was 153 billion? Well, so what?

Well if skincare is such a money maker and will continue to be, wouldn’t you want to know how to navigate to budget and to protect your skin and your family? Keep Reading!

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Different types of skincare

What type of skincare gives you joy?

• Natural- This type of skincare can be natural but not organic, natural is centered around health and removing heavy chemicals. Ingredients used aren’t necessarily grown/raised organic.
• Science-based- this type of skincare is centered around ingredients that work based on scientific evidence
• Chemical-based- Chemical skincare that could be a mixture of different types of chemicals that are used to treat hard-to-remove spots or difficult areas.
• Sustainable- This would fall under natural and organic- this reflects a broader societal response to global trends where people are making a conscious effort to deplete natural resources.
• Organic – Organic skincare is centered around ethical living, Incorporating botanical extracts, essential oils, and plant-based antioxidants into your skincare routine using a holistic approach. Organic ingredients are free from harsh chemicals, and synthetic fragrances, anything that brings harm to animals is forbidden.
• Organic skincare is trendy, but 100 People were virtually interviewed from various skincare Facebook groups, consisting of males and females ages 20- 45. These were their answers.

As consumers become more conscious of the impact of their choices on the environment and their health, the demand for sustainable and organic skincare solutions is expected to grow exponentially.

Understanding the Market Trends for Skincare Products

It’s essential to grasp the ever-evolving market trends that shape the landscape of beauty products. We must explore consumer growth within the global skincare industry to truly understand.

4. One main fact is that

Male skincare is forecasted to grow 7% by 2032 and female 66% by 2032

Exploring Consumer Growth in the Global Skincare Industry

With the rise of social media influencers and beauty bloggers advocating for the latest skincare trends, consumers worldwide are increasingly investing in innovative products to achieve glowing and healthy skin.

Studies prove healthy skincare is categorized as stated below:

5. Hydration is high on the list of skin needs – It prevents breakouts, and refreshes skin, Moisturizers are an easy-to-use, hassle-free, and quick solution for combating dry skin. 20/20 people we interviewed randomly had hydration as part of their top 20 goals.

6. Face creams and moisturizers held the largest revenue share of 42.11% in 2022 and are expected to maintain their lead over the forecast period. Face creams and moisturizers are among the most used items and are applied at least twice daily.

7. Proper grooming is trending. The shaving lotions and creams segment is projected to register the fastest growth rate of 5.5% from 2023 to 2030. The growth is mainly due to an increasing number of people becoming a part of corporate culture again.

8. Natural ingredients and Organic products – Brand loyalty is crucial, when a company knows customers have over 6 million skincare companies to choose from, it is crucial to deliver on their promise, but clean skincare is very expensive to create and maintain, that’s why it is crucial to research brands to ensure they are trustworthy and not applying fillers to your skincare.

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Skincare trends based on texture

• Do not get caught up on trends – be aware of textures. Does it have the right consistency? Face mask designed to give smooth skin using aloe is somewhat thick and slimy to the touch.
• Trendy body lotions masked with sweet scents, with a watery consistency. Is it able to help your skin lock in moisture and get the vitamins it needs?
• Trendy face cream sometimes gets attention because an influencer says so, but is it solving your problem? Will it make your skin worse? if you have dry skin, you will need a thick face cream, thinner face creams work on oily or combination skin.

Being aware of the textures of skincare can save you loads of money and breakouts.

Skincare in different parts of the world

10.. South Korean skincare – The South Korean skincare market is worth $4.4 billion. South Korean skincare products focus on anti-aging and skin whitening using natural botanical and animal ingredients such as green tea, ginseng, and snail serum VitaminC and E,

11.. Middle East Skincare -Cosmetics were an integral part of early Egyptian life, dating back to as early as 5000 BC, mostly derived from plants, minerals, and animals. It was not until the twentieth century that synthetic and chemically modified ingredients became universally employed in cosmetics

12 Did you know that clean beauty products in the USA are mostly used by ages 26-30, this age group buys 54% of skincare, with a 33% repeat purchase.

13. Asian skincare – India specializes in Ayurvedic skincare, taking a holistic approach to skin and health.

Rising Demand for Anti-Aging and Fine Line Products

As consumers become more focused on maintaining youthful and radiant skin, there has been a noticeable increase in the demand for anti-aging and fine-line products in the skincare industry.

14. Studies show 20% of women 25-50 have considered some plastic surgery, and constantly seek popular surgeons.

15.29% of women 25-40 worry consistently about aging and how to combat it. While some try DIY and healthy lifestyles, 20% will seek more permanent results.

16. Technological advancements -Did you know, In 2024 there are more than 50 antiaging advancements

. Here are the top 10 today worldwide :

• PRF
• microneedling
• PDO thread lift
• skin resurfacing
• Botox
• Hydra facial
• Peels
• peptide therapy
• Skin vitamins
• Dermal filler

17. Innovative formulations are designed to target signs of aging such as wrinkles, fine lines, and age spots as well as target a more toned face, Ingredients like retinol, hyaluronic acid, peptides, and antioxidants, have been proven to promote collagen production, improve skin elasticity, and reduce the appearance of fine lines achieving a more youthful complexion.

What factors are driving skincare growth 

18. Containers– Most companies are going for UNIQUE packaging. Have you ever walked into a store and the packaging on skincare was so bright and vibrant, it just captivated you?
Some are going for unique and tall, sustainable, and colorful. Depending on what the brand stands for. 100% of brands seek less expensive options, however, more than 60% aren’t willing to sacrifice their reputation, in case they get caught.

19. Even though we see jars and bottles everywhere, tubes have increased drastically. Tubes take up less space, are easily disposable, and are great for oils, creams, gels, and any texture.

18. Did you know that constantly placing your hand in and out of a jar is harmful to your skin? you can introduce bacteria and contaminate skincare causing skin infections.

​19. Skin Trend– Effective distribution channels are crucial for skincare retailers to connect with consumers, educate them about their products, and drive sales.

20. By leveraging online platforms, social media, influencer partnerships, and brick-and-mortar stores, skincare brands can increase their visibility, engage with their target audience, and create a seamless shopping experience for their customers. By adopting a multi-channel approach to distribution,

Where should we invest?

Should we invest more money in the retail giants or spend our money with small businesses? This depends on what’s valuable to you. Here are a few key points to consider.

21. Consumer demands – Customer wants delivery speed, available goods, and easy return. If you fall here then large online retailers are for you. They have the resources to ship quickly.

22. key players – USA, KOREA, INDIA, CHINA, according to a survey conducted by Unilever in February 2021, 10,000 respondents from nine countries, including the U.S., India, and China, took part and showed that 74% prefer the beauty and personal care industry, focusing more on making people feel better with goods of high quality.

What’s the best place to buy skincare?

23. Drug stores – 81% older population of women of 50 women interviewed in a popular drugstore in Philadelphia, mainly 70s and above, purchase skincare at the drug store. These ladies believed it made more sense to pick up medication and get skincare simultaneously. These women didn’t seem to have a main skin goal besides hydration.

25. Department stores- This is usually for people just shopping for something else and seeing a deal on skincare. They love bargains and quality. Stores such as TJ MAX, Marshalls, Burlington, and Homesense now carry branded and non-branded skincare. Based on 75 Reddit responses.

A survey was done on Reddit and even though 3% thought department stores mostly carry damaged skincare more than 79% believed the quality is perfect and is just like any other beauty store. The other 18% thought it was fake goods but had no proof of their statement.

26. Online retailers – dominated by millennials, Genz, They love shopping online because they are always online via TikTok, Instagram, etc.

27. Convenience store- usually used for emergencies if you are going on a trip and forget your makeup and skincare.

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Skincare Stats by Brands 

. Major Players in the Skincare Industry

Large markets

28. In a rapidly evolving skincare landscape, major players in the industry are constantly vying for consumer attention and loyalty. Established giants such as L’Oréal and Estée Lauder continue to dominate the market with their extensive product lines and global reach. Their longstanding reputation for quality and innovation solidifies their position as key influencers in setting industry trends and shaping consumer preferences.

29 Ulta Beauty is also a big deal in skincare, according to paid research on Swotandpestle.com they now have over 1254 stores in 50 states and does over 7.4 million in revenue as of Feb 2020 with a year-over-year 10% increase. Ulta has the biggest and best brands being sold in their salon. They are the one-stop shop for haircare, and makeup and slowly adopting every type of skincare brand both large and evolving. ULTA has a large digital omnipresence, they offer in-store beauty services for affordable prices and allow beauty technicians to receive tips and referrals. ULTA has a strong media presence and influencer relationships.

30.UlTA has many opportunities that they can take advantage of, they can grow their salons and service industry, based on their large customer base that already uses their service. They have a major rewards program which issued over 33 million dollars in rewards over the years and there are even more opportunities to reward customers, UlTA has many avenues to create personalized digital experiences and expand to more than just the USA and Canada.

Loreal is the world’s largest skincare company

31. They are worth over 33.9 billion as of May 2021, they are known for offering skincare to both men and women worldwide, and they claim with proof to have some of the best innovative cosmetics in terms of quality, efficacy, and safety. Loreal strengths include being able to spend 985 million on research and development with the use of Cloud Data company. According to Loreal Business News (2019), Loreal reported having over four thousand researchers spreading over the USA, Brazil, Japan and just to name a few major areas.

32. According to SWOT and Pestle.com they run the risk of quick cash outflow trying to quickly keep up with trends with so many different brands. Their dependence on suppliers for all their raw materials and packaging items also makes it difficult to chase trends despite their large Data collection source. According to SWOT and Pestle.com, they have the advantage of finding areas that are less populated with skincare such as Poland, Pakistan, Turkey, Africa, and Ukraine, and quickly inject themselves there as well as introduce travel retail.

Weakness

According to Loreal Business News, their biggest threat is keeping up with e-commerce skincare brands.

33. These brands are quickly catering to the real needs of the customer such as providing plant-based skincare. An example of such is Youth to the People, Pai Skincare, Paula’s Choice and just to name a few. They Provide skincare that is created in smaller batches and have a more personal and organic relationship with their customers. Loreal also faces issues with keeping up with new fresh business plans for the smaller business. 

Another major weakness is, having acquired so many companies such as VOGUE in 2012, Urban Decay in 2012, NYX in 2014, and Body Shop in 2015 and still acquiring, it is difficult to adapt to new trends as quickly as smaller companies can, Loreal reported their products are now moving towards being natural. Some are vegan, we have to wait and see what the coming year holds.

Emerging brands

34. Brands such as The Ordinary and Drunk Elephant are capturing the attention of skincare enthusiasts with their focus on simplicity, transparency, and efficacy. By leveraging social media platforms and digital marketing strategies, these up-and-coming brands can connect with consumers on a more personal level, building trust and loyalty through authentic engagement.

35. Additionally, the direct-to-consumer model has gained traction in recent years, with brands like Glossier and Paula’s Choice leading the way in offering exclusive online shopping experiences. By cutting out the middleman and selling directly to consumers, these brands can control their messaging, pricing, and product availability, creating a more seamless and personalized shopping experience for their customers.

As the skincare industry continues to evolve and adapt to changing consumer demands, these major players will play a pivotal role in shaping the future of beauty and skincare trends. Their ability to innovate, connect with consumers, and drive growth will determine their success in an increasingly competitive market. A closer look at the strategies and approaches of these industry leaders offers valuable insights for skincare retailers looking to stay ahead of the curve and meet the evolving needs of their target audience.,

Effective Distribution Channel for Skincare Retailers

In conclusion, the top 35 skincare secrets for 2024 have provided valuable insights into the beauty industry, from market trends to consumer growth and the importance of organic ingredients. As the demand for anti-aging products rises, it is crucial to stay informed about effective distribution channels and the major players in the industry. By incorporating these insider beauty tips into your skincare routine, you can revolutionize your approach and achieve glowing skin in 2024. Remember, the key to success lies in taking action today. So, start implementing these secrets and watch your skin transform before your eyes. As the saying goes, “Invest in your skin. It is going to represent you for a very long time.”